PERFORMANCE MEETS PERSONALIZATION
The leading cross-channel marketing platform, Sailthru delivers personalized marketing experiences to consumers across email, mobile, and web. With clients like Condé Nast, Everlane, Food52, and more, their promise is to deliver unparalleled multi-channel brand experiences. However, they needed a brand that relayed the power of their offering, designed for Sailthru to shine on the web. We worked together to update their existing identity to better reach enterprise level clients. In other words, meet their clients’ needs and look good doing it.
POWERING THROUGH A PANDEMIC
Our regular process was turned upside down by the pandemic. In the midst of this global crisis, we had to devise a brand and user experience that worked not just for the business of today, but also the business of tomorrow. This meant taking into account the changing needs of both Sailthru and their clients.
a modular approach
We began our project by building a strong strategic foundation with a goal of improving the overall user experience.
We created a modular system that seamlessly blended design and strategy, creating a simple way for Sailthru to respond to shifting priorities.
